Attackletics doubled sales with a neon storefront that opens like a plain one.
A smart batting tee and a finished coaching app, sold from a stock theme. Rebuilt in neon and scanlines, without making the phone pay for it.
2×Sales
+35%Order value
eCommerce · 6 weeks
TotalSnacc launched from a standing start and took six figures in month one.
TotalSnacc make Indian namkeen that is roasted rather than fried, with the protein and fibre printed on the front. The recipes were settled. The brand, the pack and the store were not.
ClientTotalSnacc
SectorPackaged snacks
MarketIndia
Timeline6 weeks
ServicesBranding, Shopify Development, CRO
6 figuresRevenue, month one
<2sPage load
01The challenge
TotalSnacc make Indian namkeen that is roasted rather than fried. The protein and fibre go on the front of the pack instead of hidden on the back. For a category built on small type, that is an unusual amount of confidence. The recipes were settled and the founder knew exactly what the product was.
Everything else was missing, including anywhere to buy it. There was no customer list, no audience and no shelf history to borrow trust from. A launch like this has no returning visitors to lean on. Every order in the first month has to be won from a stranger who has never heard the name.
The obvious plan is to build a store and buy traffic to it. The difficulty is what happens when that traffic lands. Every snack on the shelf claims to be healthy, and shoppers have stopped reading those claims at all. The argument has to be won on the first screen, before anyone reads a word.
02Our approach
UX
Almost every visitor arrives on a phone, so the first screen has to carry the whole argument. That meant deciding what a shopper checks first and refusing to bury it. Ingredients come before flavour, because a first-time buyer is deciding whether to trust the food before deciding whether to like it.
Technical
Six weeks meant every decision was made once. Branding, photography and the store were built in parallel, which only works if the platform is doing standard work in a standard way. So the build stayed light on purpose. There is no page builder, no theme app loading on every page, and nothing that the first screen does not use.
Conversion
A launch store usually opens with a discount overlay, because there is nothing else to say yet. We left it out. A brand whose whole argument is what is inside cannot open by competing on price. A first-week code also teaches a new customer to wait for the next one. A sampler pack does that job without the damage.
03Design & UX
The identity is built around the two figures a shopper actually checks. Protein and fibre per serving are set large on the front, with roasted, never fried as the line beneath. A health claim in a friendly script reads as marketing. A number that can be held against the pack beside it reads as a fact.
The store repeats the pack in the same order, so a shopper who meets one recognises the other. On a phone the product page opens with the pack, the two figures and the ingredient list. That list is short enough to read without tapping. Flavour, serving suggestions and the rest of the range sit below, where curiosity rather than doubt takes over.
Design & UX image
assets/img/cases/totalsnacc-brand-and-cro-design.jpgNumbers, not adjectives
Protein and fibre per serving are set large on the pack and on the page. A figure can be held against the packet beside it. A claim cannot.
Nothing behind an accordion
A collapsed panel is where a shopper assumes the inconvenient ingredient has been put, so the full list stays open on the page.
Sampler, not a code
The trial offer needs no code at all, so a first-time buyer never hunts for a discount or feels they have missed one.
The line under the numbers
Roasted, never fried sits beneath the protein and fibre figures, so the number does the convincing and the phrase does the remembering.
04Development & technical implementation
The store runs on Shopify with a theme written in Liquid rather than assembled in a page builder. Nutrition data sits in metafields, so protein and fibre render in the same position on every product without being retyped. When a figure changes, it changes in one place. That mattered more than expected during the build.
The copy was written before the final nutrition panel was signed off, because the schedule left no room to wait. Two product pages had to be rewritten when the fibre figures changed. That is the cost of running branding, photography and development in parallel, and it was the right trade against launching late.
Shopify Functions run the sampler and bundle pricing inside the cart, which keeps the offer out of the discount field entirely. Klaviyo captures the email at the point of interest and runs the welcome sequence a new brand needs. GA4 and Hotjar were live from the first day of trading.
Development image
assets/img/cases/totalsnacc-brand-and-cro-build.jpg05
Key solutions.
The parts of the build a visitor would point at.
01
Nutrition on the front
Protein and fibre per serving lead the pack and the product page, so the claim can be checked rather than taken on trust.
02
Ingredients in the open
The full list sits on the page with nothing collapsed, which removes the suspicion a hidden panel creates in a category nobody trusts.
03
Sampler instead of a code
A small trial pack carries the risk for a first-time buyer without teaching the customer to wait for the next discount.
04
Built for a phone
Almost all traffic is mobile, so the first screen carries the whole argument and loads before a shopper decides to leave.
05
Email from the first order
Klaviyo collects the customer at the point of interest, which gives a brand with no list something to build on immediately.
06
One source for the panel
Nutrition figures live in structured fields, so a change to a recipe updates every page it appears on rather than most of them.
06
The result.
What the work changed, in the numbers the client reports.
6 figuresRevenue, month one
<2sPage load
The store took six figures in revenue in month one, from no customer list and no existing audience. On a launch that is not a conversion story, because there was nothing to convert from. It means the argument on the first screen did work that most brands only get after years of goodwill.
Pages load in under 2 seconds. On an Indian mobile connection that is the difference between a paid click and a wasted one, and a launch pays for almost every click it gets. Speed on a new store is not a refinement. It is the first thing standing between the advert and the argument.
The pack and the store now make the same argument in the same order. A shopper who meets the brand on a shelf recognises it online, and the reverse holds too. For a business with no history, that consistency is the only thing doing the work a reputation would normally do.
07
The finished site.
Live, and running the business it was built for.
The TotalSnacc store is trading now, opening on the same two figures the pack leads with. Ingredients sit in the open and the sampler pack carries a first order in place of a discount. The product pages load quickly enough to survive a paid click.
Visit the live site“
We launched without a discount and I was nervous about that. The first month settled the argument for me.
— Founder, TotalSnacc
09
Tech stack.
What it is built on, and what it talks to.
ShopifyLiquidShopify FunctionsKlaviyoGA4Hotjar
10
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MindPanda built its own channel and pushed Amazon into second place.
An established Amazon seller with no channel of its own. Catalogue ported across, two markets configured, and a storefront designed to convert rather than list.
7 figuresDirect revenue
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03
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