eCommerce and product notes from our own projects.
Platform comparisons, CRO research, MVP scoping and performance work — written by the people doing the work, with the things we got wrong left in.
Latest writing.
Commerce, conversion, product and design, written by the people doing the work.
Six questions to ask any development partner before you sign
Six questions that separate a development partnership that works from one that quietly stops working in month four.
Core Web Vitals for commerce: what actually moved the needle on 40 stores
Four performance changes moved revenue across 40 stores. The fashionable ones moved nothing, and we have the flat graphs to prove it.
Before you commission a redesign, run these four weeks of research
Four weeks of research costs a fraction of the wrong redesign. It either justifies the spend or saves you the whole budget.
The MVP question nobody asks: what happens if we remove this?
One question shrank a 31-feature list to nine and put the product in front of a paying customer in fourteen weeks.
Packaging design for D2C: the shelf is now a 400-pixel thumbnail
Your pack first meets a customer as a 400-pixel thumbnail. Most packaging briefs still describe a shelf nobody stands in front of.
Shopify vs WooCommerce in 2026: an honest comparison from a team that builds both
We ship on both platforms every month. This is the framework we use to pick the one a client can still run in eighteen months.
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