Attackletics doubled sales with a neon storefront that opens like a plain one.
A smart batting tee and a finished coaching app, sold from a stock theme. Rebuilt in neon and scanlines, without making the phone pay for it.
2×Sales
+35%Order value
Migration · 6 weeks
Cocoon Care left WooCommerce and more than doubled its conversion rate.
Cocoon Care sell bamboo swaddles and sleep bags to Indian parents, many buying for an infant with eczema. Hundreds of products and years of ranking history sat on a build nobody could change.
ClientCocoon Care
SectorBabywear and infant sleep
MarketIndia
Timeline6 weeks
ServicesShopify Development, Migration, CRO
3.5%Conversion, from 1.5%
+30%Organic traffic
01The challenge
Cocoon Care make bamboo swaddles, sleep bags and everyday babywear for Indian parents. Much of it is bought for infants with eczema, where the fabric is the product and the parent already knows what to look for. Hundreds of products, tens of thousands of orders and years of search rankings say the demand was there long before we arrived.
The store underneath had aged badly. Years of plugins and patches had made it slow, and most of these parents shop on a phone. A page that takes its time on mobile data is a page a tired parent closes. The catalogue was working harder than the storefront that was meant to be selling it.
The second problem was worse. The marketing team could not change a banner or a landing page without a developer, so campaigns sat in a queue. Speeding up WooCommerce was possible. It would have bought a few months and fixed neither problem properly, because both were built into the age of the platform.
02Our approach
UX
We decided the phone was the design target, not the desktop. Parents buying for eczema read the fabric before anything else, so composition, certification and wash care would sit beside the price rather than in a tab further down. Sizes would be given by age as well as by measurement, because that is the form the question arrives in.
Technical
Migration was treated as the whole risk rather than as a step in the plan. Products, orders, customers and every ranking URL had to arrive intact, which meant mapping the old addresses to the new ones before launch rather than after it. We put the catalogue clean-up first, because an untidy catalogue is where migrations fail.
Conversion
Speed was chosen as a conversion feature, not a scorecard. With a catalogue this size and an audience on mobile data, the fastest route to more orders was removing the wait rather than adding persuasion. Handing page building to the marketing team was the second lever, because campaigns that ship land while they still matter.
03Design & UX
The product page leads with what a parent came to check. Fabric composition, certification and wash care sit beside the price, and the size guide gives age alongside measurement. The lifestyle photography moved below that, because a parent buying for eczema is verifying a fact rather than being sold a mood.
On a phone the page is one column with nothing floating over it. The add to cart control stays reachable while the fabric details are read, and the review section loads only when it is reached. Anything the old store did to fill space — badges, pop-ups, a rotating banner — was left out of the new one.
Design & UX image
assets/img/cases/cocooncare-replatform-and-cro-design.jpgFabric beside the price
Parents buying for eczema check composition and certification first, so those details sit with the price instead of inside a tab further down.
Sizes given by age
The question arrives as an age rather than a measurement, so both are shown and the age leads.
Old URLs mapped first
Years of ranking authority was the most valuable thing being moved, so every old address pointed at its new page on the day of launch.
Pages as editable sections
The marketing team builds banners and landing pages itself, so a campaign never waits for developer time.
04Development & technical implementation
The migration was the whole risk. Hundreds of products, tens of thousands of orders and years of ranking history moved across through Matrixify, with every old URL mapped to its new one before launch. Customer records came too, because a parent reordering the next size up should not have to start again as a stranger.
The catalogue had not been tidied in years. Duplicate variants, several names for the same size and titles written by different hands all had to be reconciled before anything moved. That work is unglamorous, it took longer than either side had allowed for, and it is exactly where migrations fail. Nothing moved until it was clean.
The build targets a mid-range phone on mobile data, not a laptop on an office connection. Images are sized and served for the device asking for them, and nothing loads that the page does not use. Templates were then rebuilt as sections the marketing team edits without us, with Search Console watched daily through the switch.
Development image
assets/img/cases/cocooncare-replatform-and-cro-build.jpg05
Key solutions.
The parts of the build a visitor would point at.
01
Migration with rankings intact
Products, orders, customers and every old URL moved together, so years of search authority landed on the new store instead of being lost.
02
Built for mobile data
Pages are sized for a mid-range phone, so a parent on a slow connection is not left waiting for a product image.
03
Pages the team edits
Banners and landing pages are built from sections, so marketing ships a campaign without raising a developer ticket.
04
Fabric details up front
Composition, certification and wash care sit beside the price, which is what a parent buying for eczema checks first.
05
Customer accounts carried over
Returning parents keep their order history, so buying the next size up takes a couple of taps rather than a fresh registration.
06
Filter by size and age
The catalogue can be narrowed by age band as well as by measurement, which is how parents describe what they need.
06
The result.
What the work changed, in the numbers the client reports.
3.5%Conversion, from 1.5%
+30%Organic traffic
Conversion rate went from 1.5% to 3.5%. On the same traffic, that is well over twice as many parents finishing an order. Most of the gain came from mobile, where the old store had been asking people to wait. Nothing was added to the catalogue and nothing changed about the product itself.
Organic traffic is up 30%. The rankings survived the move and then improved, which is what happens when years of authority land on pages a phone can open quickly. The redirect map did the surviving part and the speed work did the improving part. Neither would have counted for much without the other.
The marketing team also ships its own campaigns now, so nothing sits in a queue waiting for a developer. That was not the headline requirement when the project started. It is the change the team notices every week, and it is the reason this store will not age the way the last one did.
07
The finished site.
Live, and running the business it was built for.
The store is live on Shopify with the full catalogue, the order history and the rankings intact. Fabric details sit beside the price and sizes read in ages as well as measurements. The whole thing opens quickly on the phones most of these parents are actually using.
Visit the live site“
We were nervous about the rankings and about the order history. Both came through. Nobody has raised a developer ticket for a banner since.
— Head of eCommerce, Cocoon Care
09
Tech stack.
What it is built on, and what it talks to.
ShopifyWooCommerceMatrixifyLiquidGA4Search Console
10
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03
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